Root36

Root36 is an emerging organic grocery store based out of Boulder, CO. They provide easy access to ethical, unprocessed foods and foster a joyful community committed to environmental sustainability. Named after the infamous Route 36 which connects all of Colorado along the Rocky Mountains, Root36 connects and serves as a hub for local communities, and proudly offers produce grown and sourced right out of Boulder. Inspired by organic shapes and the recognizable color schemes of natural pigments, this branding taps into the feel-good and do-good initiative of this store.